Company Overview

Established in 2005, Media Kompass began its activity as a media monitoring agency, exclusively addressing healthcare and pharmaceutical organizations.

Today, Media Kompassis a group of companies providing integrated services, customized for the healthcare and pharma industry players. Through the member companies of our group, we cover a wide range of services:from PR, media & communication (strategy, creation, implementation, support, monitoring and analysis), to specialized consultancy for medical/pharma areas. Also, we developed two communication platforms for HCPs and patients (a medical news website – and a digital signage network, installed in pharmacies and clinics/hospitals).

Our professional approach, together with a dedicated team of specialists, have consistently contributed to the group’s development through the years and have led to us becoming a trustworthy business partner for more than 100 organizations (pharmaceutical companies, distributors, pharmacies, private clinics, media & PR agencies, multimedia platforms etc.).


View Milestones


    Media Kompass, the first Romanian media monitoring agency providing dedicated services for the medical industry, is established.


    Healthcare Digital Info (HDI) is established. HDI provides support activities for Pharmacovigilance and Regulatory Affairs departments • First major qualitative media analysis report, conducted for a top player in the pharma industry, on media coverage quality of the cervical cancer vaccination campaign.


    NAMMD license for conducting readability testing of patient information leaflets.


    brandity®, a communication, marketing and digital signage platform, is established • ISO 9001/2008 certification by TUV Austria • AmCham membership


    PharmacyTV & HealthcareTV – DOOH media channels exclusively dedicated to medical units and pharmacies in Romania • Medical translations services are developed.


    First videos for the pharmaceutical industry • 24/7 call-center – pharmacovigilance, quality complaints, medical information, availability.  


    Online and Social Media monitoring services • First major qualitative media analysis report, conducted for a top player in the pharma industry, on media coverage quality of the acquisition of another pharma company.


    Real-time alerts for media monitoring services • Event-planning for the first medical conference powered by Media Kompass(the event generated more than 100 news articles, including top TV stations and newspapers/ magazines.

    2018 was launched, a medical online news platform for professionals • ISO 9001/2015 certification by TUV Austria • New consultancy services –pharmacovigilance, regulatory affairs and market access.


    New consulting services in the field of healthcare technology assessment and GMP, GDP, GLP, through recognized experts in the field joining the MK team • Training courses in HTA, GxP (FV, GMP, GDP), Advertising • More to come… stay tuned!

Our Vision

Media Kompass is a Romanian innovative company in healthcare, an enthusiastic and knowledge-driven mindlab trying to overcome, in order to constantly improve, the current professional approaches towards the medicines and medical devices (MMD) market.

Knowledge is the way we approach new trends, with a team of professionals with recognized skills both in Romania as well as EU and international levels.

The idea of having an innovation team within the company is not new. We became an updated innovative and modern version, in the sense of delivering superior services to the pharma and healthcare sectors. We plan to work deeper in the knowledge-innovation space to identify all spots where we can do things better and harness the many benefits of new business, regulatory and data trends/models.

For the near future, our business target is to transform Media Kompass into a Task force that would be considered “the place to go” when dealing with new technologies, challenging projects and the need of creative and exhaustive approaches within the MMD market.

Our Leading Healthcare Professionals

Meet the key experts of our team:

Nicolae Fotin, former President of the National Agency for Medicines and Medical Devices (the Romanian regulatory body) is the visionary Leader. With an experience of 17 years as a physician, and 10 years in medicines’ regulatory field, Nicolae Fotin is a determined visionary, achieving all of his objectives. As a physician he has empathy towards his patients, and as a leader he knows the “where” and the “how” of reaching those goals. Nicolae Fotin joined Media Kompass in May 2018.

Vlad Negulescu, an excellent combination between practice – ex-Head of Health Technology Assessment Department, at the National Agency for Medicines and Medical Devices, and teaching – professor at Carol Davila Medicine and Pharmacy University in Bucharest, Romania. He joined Media Kompass in January 2019 in his new position as Senior Consultant for regulatory and HTA domains.

Gabriela Ruja is a pharmacist and former GMP and GDP inspector with more than 15 years’ experience working within the Romanian National Agency for Medicines and Medical Devices. She was the Agency’s representative in the Inspectors Working Group at the European Medicines Agency, took part in international inspection teams with fellow EU inspectors, performing GMP inspections at both manufacturers of finished products and active pharmaceutical ingredients. As an auditor of the pharmaceutical quality system, she was actively involved in the assessment audits of other EU medicines agencies (within BEMA and JAP programs of the Heads of Medicines Agencies). She joined Media Kompass in February 2019, as consultant in the field of GMP and GDP compliance.

Daniela Nicolescu is a primary pharmacist and main scientific researcher, with long-running experience in medicines quality control and scientific documentation evaluation regarding “Module 3 – Quality”, from the marketing authorisation files of medicines, as well as coordinating these activities as Department Head within the national competent authority – National Agency for Medicines and Medical Devices of Romania. She has developed new medicines as well as generics while in the industry, and also new analytical methods, for products that have been authorized in EU and US countries. She represented NAMMD in the Quality Working Party (QWP), within the European Medicines Agency. She is currently a senior consultant on pharmaceutical documentation.