Company Overview

Established in 2005, Media Kompass began its activity as a media monitoring agency, exclusively addressing healthcare and pharmaceutical organizations.

Today, Media Kompassis a group of companies providing integrated services, customized for the healthcare and pharma industry players. Through the member companies of our group, we cover a wide range of services:from PR, media & communication (strategy, creation, implementation, support, monitoring and analysis), to specialized consultancy for medical/pharma areas. Also, we developed two communication platforms for HCPs and patients (a medical news website –www.360medical.roand a digital signage network, installed in pharmacies and clinics/hospitals).

Our professional approach, together with a dedicated team of specialists, have consistently contributed to the group’s development through the years and have led to us becoming a trustworthy business partner for more than 100 organizations (pharmaceutical companies, distributors, pharmacies, private clinics, media & PR agencies, multimedia platforms etc.).


View Milestones


    Media Kompass, the first Romanian media monitoring agency providing dedicated services for the medical industry, is established.


    Healthcare Digital Info (HDI) is established. HDI provides support activities for Pharmacovigilance and Regulatory Affairs departments • First major qualitative media analysis report, conducted for a top player in the pharma industry, on media coverage quality of the cervical cancer vaccination campaign.


    NAMMD license for conducting readability testing of patient information leaflets.


    brandity®, a communication, marketing and digital signage platform, is established • ISO 9001/2008 certification by TUV Austria • AmCham membership


    PharmacyTV & HealthcareTV – DOOH media channels exclusively dedicated to medical units and pharmacies in Romania • Medical translations services are developed.


    First videos for the pharmaceutical industry • 24/7 call-center – pharmacovigilance, quality complaints, medical information, availability.  


    Online and Social Media monitoring services • First major qualitative media analysis report, conducted for a top player in the pharma industry, on media coverage quality of the acquisition of another pharma company.


    Real-time alerts for media monitoring services • Event-planning for the first medical conference powered by Media Kompass(the event generated more than 100 news articles, including top TV stations and newspapers/ magazines.

    2018 was launched, a medical online news platform for professionals • ISO 9001/2015 certification by TUV Austria • New consultancy services –pharmacovigilance, regulatory affairs and market access.


    New consulting services in the field of healthcare technology assessment and GMP, GDP, GLP, through recognized experts in the field joining the MK team • Training courses in HTA, GxP (FV, GMP, GDP), Advertising • More to come… stay tuned!

Our Vision

Media Kompass is a Romanian innovative company in healthcare, an enthusiastic and knowledge-driven mindlab trying to overcome, in order to constantly improve, the current professional approaches towards the medicines and medical devices (MMD) market.

Knowledge is the way we approach new trends, with a team of professionals with recognized skills both in Romania as well as EU and international levels.

The idea of having an innovation team within the company is not new. We became an updated innovative and modern version, in the sense of delivering superior services to the pharma and healthcare sectors. We plan to work deeper in the knowledge-innovation space to identify all spots where we can do things better and harness the many benefits of new business, regulatory and data trends/models.

For the near future, our business target is to transform Media Kompass into a Task force that would be considered “the place to go” when dealing with new technologies, challenging projects and the need of creative and exhaustive approaches within the MMD market.

Our Leading Healthcare Professionals

Below we present the team that challenges the knowledge-innovation space in the healthcare sector of Romania:

Dan Miclea, the CEO of Media Kompass. His 15 years’ experience in business development and B2B entrepreneurship for the pharma and healthcare is undeniable. With a broad activity in the field of professional services, Dan Miclea has created and developed Media Kompass with a vision for the future, with the goal to become a one-stop-shop for companies activating in pharmaceuticals and healthcare. His mission statement is creating the best possible team to provide integrated solutions, thus generating shared value for the pharma and healthcare clients, employees and shareholders, as well as for the Romanian patients.

Nicolae Fotin, former President of the National Agency for Medicines and Medical Devices (the Romanian regulatory body) is the visionary Leader. With an experience of 17 years as a physician, and 10 years in medicines’ regulatory field, Nicolae Fotin is a determined visionary, achieving all of his objectives. As a physician he has empathy towards his patients, and as a leader he knows the “where” and the “how” of reaching those goals. Nicolae Fotin joined Media Kompass in May 2018.

Vlad Negulescu, an excellent combination between practice – ex-Head of Health Technology Assessment Department, at the National Agency for Medicines and Medical Devices, and teaching – professor at Carol Davila Medicine and Pharmacy University in Bucharest, Romania. He joined Media Kompass in January 2019 in his new position as Senior Consultant for regulatory and HTA domains.

Alina Covaci, pharmacist, having high level expertise in leading the regulatory, pharmacovigilance, market access, distribution and quality departments, also government affairs for international large and medium-sized pharmaceutical companies and clinics. Her know-how is based on setting-up businesses from scratch, merger & acquisition with an end to end view and perspective on all best practices and facilities. An efficient communicator with an international culture, Alina is a reliable professional partner that joined our team of experts in January 2019.

Gabriela Ruja is a pharmacist and former GMP and GDP inspector with more than 15 years’ experience working within the Romanian National Agency for Medicines and Medical Devices. She was the Agency’s representative in the Inspectors Working Group at the European Medicines Agency, took part in international inspection teams with fellow EU inspectors, performing GMP inspections at both manufacturers of finished products and active pharmaceutical ingredients. As an auditor of the pharmaceutical quality system, she was actively involved in the assessment audits of other EU medicines agencies (within BEMA and JAP programs of the Heads of Medicines Agencies). She joined Media Kompass in February 2019, as consultant in the field of GMP and GDP compliance.

Tatiana Brătescu is a creative professional consultant with impact results in a variety of programs and projects. She has more than 20 years of experience at the national and international levels with a very good and innovative approach towards efficient money allocation. Her professional approach is oriented on integrity, discretion and respect of different cultures and mentalities based on the work-ethic principles. She joined Media Kompass in January 2018.