Company Overview

Established in 2005, Media Kompass began its activity as a media monitoring agency, exclusively addressing healthcare and pharmaceutical organizations.

Today, Media Kompassis a group of companies providing integrated services, customized for the healthcare and pharma industry players. Through the member companies of our group, we cover a wide range of services:from PR, media & communication (strategy, creation, implementation, support, monitoring and analysis), to specialized consultancy for medical/pharma areas. Also, we developed two communication platforms for HCPs and patients (a medical news website – and a digital signage network, installed in pharmacies and clinics/hospitals).

Our professional approach, together with a dedicated team of specialists, have consistently contributed to the group’s development through the years and have led to us becoming a trustworthy business partner for more than 100 organizations (pharmaceutical companies, distributors, pharmacies, private clinics, media & PR agencies, multimedia platforms etc.).


View Milestones


    Media Kompass, the first Romanian media monitoring agency providing dedicated services for the medical industry, is established.


    Healthcare Digital Info (HDI) is established. HDI provides support activities for Pharmacovigilance and Regulatory Affairs departments • First major qualitative media analysis report, conducted for a top player in the pharma industry, on media coverage quality of the cervical cancer vaccination campaign.


    NAMMD license for conducting readability testing of patient information leaflets.


    brandity®, a communication, marketing and digital signage platform, is established • ISO 9001/2008 certification by TUV Austria • AmCham membership


    PharmacyTV & HealthcareTV – DOOH media channels exclusively dedicated to medical units and pharmacies in Romania • Medical translations services are developed.


    First videos for the pharmaceutical industry • 24/7 call-center – pharmacovigilance, quality complaints, medical information, availability.  


    Online and Social Media monitoring services • First major qualitative media analysis report, conducted for a top player in the pharma industry, on media coverage quality of the acquisition of another pharma company.


    Real-time alerts for media monitoring services • Event-planning for the first medical conference powered by Media Kompass(the event generated more than 100 news articles, including top TV stations and newspapers/ magazines.

    2018 was launched, a medical online news platform for professionals • ISO 9001/2015 certification by TUV Austria • New consultancy services –pharmacovigilance, regulatory affairs and market access.


    New consulting services in the field of healthcare technology assessment and GMP, GDP, GLP, through recognized experts in the field joining the MK team • Training courses in HTA, GxP (FV, GMP, GDP), Advertising • More to come… stay tuned!

Our Vision

Media Kompass is a Romanian innovative company in healthcare, an enthusiastic and knowledge-driven mindlab trying to overcome, in order to constantly improve, the current professional approaches towards the medicines and medical devices (MMD) market.

Knowledge is the way we approach new trends, with a team of professionals with recognized skills both in Romania as well as EU and international levels.

The idea of having an innovation team within the company is not new. We became an updated innovative and modern version, in the sense of delivering superior services to the pharma and healthcare sectors. We plan to work deeper in the knowledge-innovation space to identify all spots where we can do things better and harness the many benefits of new business, regulatory and data trends/models.

For the near future, our business target is to transform Media Kompass into a Task force that would be considered “the place to go” when dealing with new technologies, challenging projects and the need of creative and exhaustive approaches within the MMD market.

Our Leading Healthcare Professionals

Meet the key experts of our team:

Dr. Nicolae Fotin is a visionary leader who has been a driving force behind many positive changes in the field of medicines’ regulatory affairs. With over 20 years of experience as a physician and almost 15 years of experience in the regulatory field, both at the level of the competent authority, National Agency for Medicines and Medical Devices, and in the private sector, he has a deep understanding of the industry. Dr. Fotin has held several leadership positions within the National Agency for Medicines and Medical Devices (the Romanian regulatory body), including serving as the President of the agency for several years.

Gabriela Ruja is a pharmacist and former GMP and GDP inspector with more than 15 years’ experience working within the Romanian National Agency for Medicines and Medical Devices. She was the Agency’s representative in the Inspectors Working Group at the European Medicines Agency, took part in international inspection teams with fellow EU inspectors, performing GMP inspections at both manufacturers of finished products and active pharmaceutical ingredients. As an auditor of the pharmaceutical quality system, she was actively involved in the assessment audits of other EU medicines agencies (within BEMA and JAP programs of the Heads of Medicines Agencies). She joined Media Kompass in February 2019, as consultant in the field of GMP and GDP compliance.

Daniela Nicolescu is a primary pharmacist and principal scientific researcher, with long-running experience in medicines quality control and scientific documentation development and evaluation regarding “Module 3 – Quality”  in application dossiers  for  marketing authorisation of medicines, as well as coordinating these activities as Quality Department Head within the national competent authority – National Agency for Medicines and Medical Devices of Romania. She has developed new generics medicines and also new analytical methods for products that have been authorized in EU countries, Asia and USA. She represented NAMMD in the Quality Working Party (QWP), within the European Medicines Agency. She is currently a senior consultant on pharmaceutical documentation.

Marina Popescu has long-standing experience in the field of drug authorization and constructively complements Media Kompass’s spectrum of specialties as a chemical engineer. She trained in the field of pharmaceutics while at the NAMMD and over the years has evolved from chemical analyst to quality assessor for generic medicinal products obtained through chemical synthesis, authorised under MRP/DCP or centralised procedures. Moreover, she represented NAMMDR in the Quality Working Party (QWP) and Name Review Group (NRG) within the European Medicines Agency (EMA). She developed significant expertise in pharmaceutical regulations as a member of the Coordination Group for Mutual Recognition and Decentralised Procedures – Human (CMDh). Based on her extensive background in the field of authorisation of medicinal products for human use, Marina Popescu is currently a senior regulatory consultant within Media Kompas.

Dr. Andreea Elena Nițu joined Media Kompass in 2020, actively participating in pharmacovigilance activities within local medical literature screening and engaging in Health Technology Assessment activities related to medical devices.
Dr. Nițu holds a medical degree from „Carol Davila” University of Medicine and Pharmacy, as well as bachelor’s and master’s degrees in Economics from the Academy of Economic Studies.

Irina Crețu graduated from the National University of Political Studies and Public Administration, Department of International Relations and European Integration. Irina joined Media Kompass at the beginning of 2020 as translation coordinator, with over 10 years of experience in medical translations. Now, she works as a Certified Quality Management System Specialist, as part of the Regulatory Affairs team.

Mădălina Duță is a graduate of the University of Bucharest with a degree in sociology. She joined Media Kompass in 2010 and worked for several years in the media monitoring department, gaining knowledge in the field of pharmaceutical legislation. Later on, she started working in the Consultancy and Services department of Media Kompass and since 2020 participated in development of the training courses for medical devices.
Currently, she is mainly in charge with the activities related to regulations in the field of medical devices as well as medicinal product advertising.

Violeta Melicescu is an economist, specialized in European Union Affairs and certified English translator with over 13 years of experience in medical translations. Violeta is PECB certified data protection officer for Media Kompass since 2018. She is currently coordinating the PIL readability team, having 10 years of experience in this field.

Eliza Miclea joined Media Kompass in 2011 and holds a bachelor’s degree in Social and Administrative Studies, specializing in International Relations and European Studies. In the early years, Eliza worked in the media monitoring department and specialized in monitoring public tenders. In early 2020, she joined Media Kompass PIL’s readability testing team, having over 10 years of experience in this field.

Ana-Maria Nechita has been part of Media Kompass since 2009. She graduated from the Faculty of Journalism and Communication Studies at the University of Bucharest and holds a master’s degree in Communication and Public Relations, from the National University of Political Studies and Public Administration. Certified Quality Management Systems Specialist since 2022, Administrative coordinator for PIL readability testing since early 2020, with over 10 years previous experience in this field. She also holds the position of legislation monitoring specialist and she is part of the regulatory affairs consultancy team.