We have developed a Digital Signage system, currently available in two of the largest private healthcare networks in Romania – Sanador and Medicover (HealthcareTV) and in major pharmacy chains (PharmacyTV).
We use the latest generation of digital video displays, set up in the most visible spots of the location.
Presently, our network consists of 194 displays; we are constantly expanding our network, thus we estimate a total of 250 displays, by mid 2019.
Average monthly traffic: 600.000 – Healthcare TV | 1.000.000 – Pharmacy TV;
Captive audience: the LED screens are the only source of information, located in the clients` sight. The TV programme alternates between ads and educational content, thus holding the patients/clients` attention.
According to a study conducted by Arbiton & Edison, in JanuaryFebruary 2010, DOOH has the best retention rate – 85%, out of all communication channels (OOH/TV/radio). The customers spend time in front of the monitors without being distracted. Moreover, a custom communication message, adapted to the educational context, contributes to the impact of the campaign.
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